A New Playbook for Innovation at Nestlé
Nestlé is fast tracking product development with approaches that include more of a focus on tapping internal expertise.
Nestlé SA has accelerated its development process by 60% since 2016, and between 2020 and 2021 it tested and launched 12% more innovations, most of which the company believes brought meaningful differentiation to the market.
But there’s no resting on laurels here. The Swiss-based CPG titan is still pressing the pace of internal innovation. “We’re moving more rapidly and taking more risks,” says Doug Munk, senior director for new business ventures for Nestlé USA. The pace of technological change a…
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