Digital & Tech Flavors
With social media so intertwined with a majority of consumers’ everyday lives, it’s not a surprise to see trends—including food and flavors—beginning to develop from social media platforms.
With social media so intertwined with a majority of consumers’ everyday lives, it’s not a surprise to see trends—including food and flavors—beginning to develop from social media platforms. “We see new and disruptive flavors beginning to emerge from TikTok and other social media trends for which Gen Z will be the key audience,” says Lu Ann Williams, cofounder and global insights director at Innova Market Insights.
Bringing Viral Trends to Retail Shelves
This past summer, The Pink Sauce, created b…
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New ingredient trends are increasingly driven by the desire for foods and ingredients consumers recognize--and that boast big health benefits--says food scientist and innovator James Gratzek.
Kyowa Hakko Publishes White Paper, New Ingredients, and More
A roundup of news from food industry suppliers, including sponsored content from Kyowa Hakko.
Unlocking the Food System of the Future
Sean Leighton and Luuvan Hoang reflected on the benefits of generational collaboration and inspiration.
Soda With (Possible) Benefits
A look at the prebiotic soda category.
Honey-sweetened coffee, Antioxidant-packed drink mix and Better sodas for teens
A column describing three new consumer products available for purchase