Healthy Growth for Hybrid Beverages
Creative crossovers are reinvigorating traditional beverage category segments and inspiring new product categories.
Coffee with coconut water. Sweet tea with whiskey. Blueberry tonic water with whey protein.
Hybrid beverages are smashing though flavor and function boundaries with aplomb, mixing and matching both formats and ingredients in a flurry of imagination. Consumers worldwide are only too happy to indulge their thirst for exciting sensations with these new offerings that combine features or benefits from two or more beverage categories.
The $6.6 billion global fusion beverage market—including coffee and …
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