Consumers View Food as Medicine in Search for Better Health
An aging population and increases in chronic disease drive growing demand for functional ingredients.
A multitude of challenges exist side-by-side with a multitude of opportunities for the next generation of functional ingredients, noted Micaela Hayes, PhD, innovation analyst with RTI Innovations Advisors, speaking at a Tuesday IFT FIRST forum addressing the role of food science in public health and nutrition policy.
Consumers are demanding more and more of their food, viewing it as medicine and desiring benefits outside of just traditional nutrition. They want food to help them be proactive in m…
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