Teri Curran Mascuch, CFS
Teri Curran Mascuch is Vice President, Consumer Innovation and Health & Wellness for McCormick & Company located in Hunt Valley, MD. In this role, she is focusing her efforts in the critical area of health and wellness. In addition, she leads the Technical Innovation Team to leverage McCormick technical platforms and innovation partnerships to drive superiority and technically insulated consumer products for North America.
Prior to this role, Teri held the role of Vice President, Product Development for the US Consumer Products Division. She came to this role from the position of R&D Director, Asia for McCormick. She lived in Shanghai China and had responsibility for McCormick’s technology locations in Shanghai, Guangzhou, Singapore and Rayong Thailand. Teri oversaw consumer insights, sensory and R&D for industrial ingredient, retail and FS branded McCormick Asia products during this 2 year international assignment.
Teri has been with McCormick for 18 years where she has held increasingly responsible roles first as a Sr Food Technologist then R&D Manager in Flavor Applications. She moved to Director of Industrial Marketing for Industrial Sales, and then returned to R&D as Director of Seasoning Product Development. She has held committee and chairman positions with professional food and new product development organizations in the US. As Director of Marketing, she designed and implemented numerous conference symposia on consumer insights and trends. As well during this time Teri oversaw the McCormick & Co. developed market strategy of consumer preferred product development process now called Create It®. Teri also partnered on consumer insight projects and publications with esteemed consumer scientists Howard Moskowitz and Jackie Beckley, specifically related to the Crave It® Study of 2002 which resulted in 2 published articles of which she is co-author.
Early in her career, Teri worked in food pharma as a food scientist at Pfizer. Before this position she worked in clinical dietetics and nutrition education in numerous East Coast hospitals and universities. She has her B.S. and M.S. in Food Science and Nutrition from University of Rhode Island. During University, she spent a year of study abroad in Nice, France.
Teri has been supportive of many charitable organizations. Most recently as Chair of the Maryland American Diabetes Association, she leads the Board and supports advocacy and programs for people living with diabetes, as well as fundraising for a cure.
Teri is married to Brian, an elementary school teaches in Maryland, and has two sons, Brendan (age 28) and Colin (age 25).