Face-to-Face: Meet Cathy Kapica November 2011

Ever wonder if anyone else is facing the same professional challenges as you? Or just looking to connect with some new people in your field? In IFT's Face-to-Face series, we will be introducing you to a different IFT member every month with a fun, insightful Q&A session.

 

This month meet...

Cathy KapicaCathy Kapica, Senior Vice President, Global Health and Wellness at Ketchum.

  1. How did you get your start in the food industry?
    While my mother, being from a different era, gave lots of advice that I rebelled against, she did note that people will always be hungry and that they would always get sick, so a career in those areas meant job security. My initial intention was to go to medical school, but, even though I was accepted, I discovered nutrition along the way, and got ‘side-tracked.’

  2. What do you love about your job?
    The diversity of issues. I am at the nexus of nutrition science, food science, policy, and the practical issues of feeding the world.

  3. What is the biggest challenge that you face in your job?
    Keeping current with the flood of information on science, policy, food trends, and social media.

  4. What have you learned or been exposed to in the past 12 months that has helped you in your job?
    I’ve witnessed the power of social media, driven by mobile technology and 24/7 availability, to change the nature of the conversation around food. The food industry must learn to be authentic, transparent, and engaged in a way meaningful to consumers. It’s a new world.

  5. How do you see the food industry evolving over the coming year?
    I predict there will be a growing rebellion against biased and/or dogmatic food-related policies and guidelines, driven by scientists, consumers (via social media), and industry groups alike.

  6. Fun Fact: What’s your favorite food?
    Right now, I’m hooked on jasmine tea, which I had earlier this year while at a conference in Beijing. Luckily I brought back 250 grams.


If you are an IFT member and wish to be profiled, please contact Kelly Hensel at khensel@ift.org or 312-604-0211.