Poll finds more than half of Americans prefer organic foods

July 22, 2011

When given a choice, American consumers prefer to purchase organic foods, according to the Thomson Reuters-NPR Health Poll. In fact, 58% of Americans say they choose organic over conventionally produced foods when they have the opportunity, a number that spikes higher among both young and highly educated respondents. Sixty-three percent of respondents under the age of 35 prefer organic foods, as do 64% of those with a bachelor’s degree or more. Among those who prefer organic foods, 36% said they do so to support local farmers markets and 34% said they wanted to avoid exposure to toxins in non-organic foods.

“There appears to be a generational difference in preference for organic foods,” said Raymond Fabius, Chief Medical Officer at the healthcare business of Thomson Reuters. “The strong, positive sentiment among young people indicates they are more concerned with exposure to toxins and place a higher premium on supporting local markets. It stands to reason that, by expanding the network of farmer’s markets, we could see a further groundswell around the support for organic foods.”

Survey results (pdf)