Consumers seek more locally grown produce

March 22, 2012

Locally sourced foods are becoming more popular at grocery stores and restaurants, and 52% of consumers say buying local produce is more important than buying organic produce, according to market research firm Mintel.

Fruit products with a natural/organic claim have declined 58% between 2008 and 2011 while vegetable product launches with that claim have decreased by 77% during the same time period, as stated in research from Mintel's Global New Product Database.

"Natural and organic produce items aren't completely passe, but local varieties are steadily gaining ground," said John N. Frank, Category Manager, CPG food and drink reports at Mintel. "Interestingly enough, senior citizens are even more likely to believe that buying local produce is more important than organic."

Press release