ALDI launches ‘gourmet’ private label brand

April 11, 2013

ALDI, a low price grocery leader, has launched a new premium brand—Specially Selected. Identified by its packaging, the brand features a range of specialty products available periodically throughout the year—from German coffees and gourmet pastas to premium meats and cheeses.

ALDI first launched the Specially Selected line in Europe, where many of the brand’s products have won awards and attracted a following. In the United States, ALDI is introducing many of the Specially Selected products through its popular Special Buy Program, available while quantities last.

“At ALDI, our focus is on delivering the highest quality products at the lowest possible prices,” said Chuck Youngstrom, President, ALDI. “Now, with our exclusive Specially Selected line, we’re able to offer the more than 25 million customers who shop our stores each month gourmet foods at ALDI everyday low prices. Each Specially Selected product was developed with exceptional taste at an excellent value—helping to meet our customers’ increasing demand for premium, quality food at affordable prices.”

Press release