The Canadian Institute of Food Science and Technology (CIFST) has unveiled a new image for the 63-year-old organization. The new branding offers a new look and feel that reflects CIFST’s strategic focus on enhancing the Institute’s identity, professionalism, and voice. The branding features three wheat shafts representing each of the sectors within CIFST’s membership—academia, government, and industry. The three-dimensional appearance gives the logo movement, and at the same time, the use of the wheat shaft in the design is a nod to the traditional and original logo.
“I am excited and proud of CIFST’s new brand,” said Belinda Elysée-Collen, President of CIFST. “It not only represents the CIFST of the future, it also acknowledges CIFST’s past and honors the Institute’s roots reaching back to when it was founded in 1951. The introduction of this new logo is a milestone in CIFST’s history that marks a new beginning for CIFST and its membership.”
The branding will be adopted across CIFST, nationally and regionally, with full integration expected to be completed by the end of the year.