Campbell Soup Co. expects to launch more than 200 new products in fiscal 2014 as the company strengthens its core businesses and expands into higher-growth spaces, including new consumer segments, categories, and geographies, President and CEO Denise Morrison and her management team said July 24 at a meeting with investors.
Reviewing Campbell’s growth and performance in fiscal 2013, Morrison said, “We’ve grown our percentage of sales from both sustaining and disruptive innovation, and we’ve multiplied the number of new breakthrough ideas in the pipeline.” To build on its momentum, Campbell is responding to the evolving tastes, preferences, and needs of both its core consumers and new consumers by driving innovation across soup and simple meals, snacks, and healthy beverages.
Campbell plans to launch Campbell’s Homestyle soups, a new line with “the taste that takes you home,” which will feature ingredients like strips of roasted white meat chicken, vegetables, and seasoned chicken stock. The product has no added preservatives and will be available in 29 varieties.
Campbell intends to build on the success of its Campbell’s Chunky soup line, which delivered strong growth in the past year, with new pub-inspired varieties, including Hearty Cheeseburger, Spicy Chicken Quesadilla, and Philly-Style Cheesesteak. Campbell’s Chunky also plans to launch new and improved recipes for some of its most popular varieties, including New England Clam Chowder, Old-fashioned Vegetable Beef, and Beef with Country Vegetables.
The introduction of Campbell’s Slow Cooker Sauces will expand the company’s offerings in the dinner sauce category. Campbell’s Slow Cooker Sauces will make it easy for consumers to prepare convenient meals with meats in slow cookers. Campbell’s Slow Cooker Sauces will be available in six varieties, including Apple Bourbon Barbecue and Tavern Style Pot Roast.
The iconic Goldfish brand continues to grow after more than 50 years. To expand its appeal, the company has launched Goldfish Puffs,cheesy air-puffed baked snacks that have been created with teens in mind. Goldfish Puffs are 140 calories per serving and gluten-free. Additionally, Goldfish crackers are expected to be offered in new varieties inspired by Hispanic taste preferences, including Salsa Con Queso, Fiesta Flavor Blasted, and Kick It Up a Nacho.
The company is also making a splash at mealtime with Pepperidge Farm Goldfish Mac & Cheese, the brand’s first entry in the simple meals category. Made with real cheese sauce, Goldfish Mac & Cheese will be available exclusively in Walmart stores in the United States.
To entice consumers with a sweet tooth and drive continued growth in Pepperidge Farm cookies, the company expects to launch two limited-edition holiday varieties of Milano cookies: Chocolate-dipped Milano and a Candy Cane Milano. Pepperidge Farm also plans to continue to rotate seasonal varieties of its Dessert Shop cookies, with Pumpkin Cheesecake and Caramel Apple varieties returning this fall.