Americans turn to foodservice for Thanksgiving help

November 22, 2013

Nearly three out of 10 Americans plan to sit down to a Thanksgiving dinner this year that includes at least one prepared ready-to-eat dish from a retailer, restaurant, or caterer, according to a recent Technomic survey. Over the past three years, the proportion of consumers telling Technomic that they would turn to a foodservice source for part of their Thanksgiving dinner has risen from 23% in 2011 to 29% in 2013.

In addition to those incorporating meat, sides, or desserts from a retailer, restaurant, or caterer into a home meal, 6% of those polled in all three years reported that they were planning to share Thanksgiving dinner in a restaurant.

“Technomic research consistently shows that consumers view restaurant meals as a way to connect with family and friends,” said Darren Tristano, Executive Vice President at Technomic. “Using prepared foods for holiday meals at homes has the same effect; it gets hosts out of the kitchen sooner so they can really enjoy time with their guests.”

Press release