Coca-Cola wholly owns Zico Beverages

November 29, 2013

The Coca-Cola Co. has acquired the outstanding ownership stake in ZICO Beverages LLC. The announcement will unlock more capability for ZICO including marketing, selling, manufacturing, innovation, and distribution opportunities. Additionally, The Coca-Cola Co. will gain a leading position in one of the fastest growing beverage categories in the world.

The move completes the transaction which began in 2009 when Coca-Cola’s Venturing and Emerging Brands (VEB) business unit first invested in ZICO. In 2012, the company purchased a majority stake in the brand. And earlier this year, the brand took its place on the signature red Coca-Cola trucks to be distributed throughout the United States and Canada.

“When we made our investment in ZICO, we did so because we saw it as a burgeoning premium brand with the potential to be a significant leader in a high growth category,” said Deryck van Rensburg, President and General Manager, Venturing & Emerging Brands, Coca-Cola North America. “Over the past four years we have watched the coconut water category see an impressive spike in revenue and household penetration and ZICO solidify its position as one of the leading brands in this category. With our acquisition, we plan to innovate in all aspects of the consumer experience and increase both velocity and distribution to position ZICO for even more growth.”

As part of the transaction, G. Scott Uzzell will become President and take over day-to-day management of ZICO Beverages, LLC. Mark Rampolla, ZICO’s founder and CEO, will remain as a non-executive advisor to ZICO supporting the transition and long-term strategic initiatives.

Press release