The recently released Harvard study on the health benefits of eating nuts just confirmed what health conscious consumers already know, that nuts are good for you, reports The NPD Group, a global information company.
The recently released Harvard study on the health benefits of eating
nuts just confirmed what health conscious consumers already know, that
nuts are good for you, reports The NPD Group, a global information
company. NPD’s food market research finds that nuts rank among the top
10 snack-oriented convenience foods for U.S. consumers motivated by
health and weight needs.
Nuts are a popular snack for breakfast and morning snack but are
eaten throughout the day by health and weight conscious consumers who
want a nutritious, natural, better-for-you snack, according to NPD’s Snacking in America
report, which examines long-term attitudes and behaviors about
snacking as well as snack selection drivers. Consumers who are motivated
to choose nuts and other better-for-you snacks based on health and
weight needs tend to be seniors and empty nesters, adult females, and
higher income households.
The consumption of nuts is not limited to the health and weight
conscious. Seventy-seven percent of U.S. households have nuts or seeds
on-hand and 19% of individuals eat nuts at least once in a two week
period, finds NPD. Nuts are consumed primarily as an in-home snack but
are often incorporated into morning, lunch, and dinner meals. In
addition to its choice as a healthier snack, nuts are also popular among
consumers looking for a filling or a quick, convenient snack.
“Whether to meet the needs of the health and weight conscious or as
an easy grab-and-go snack, nuts are a popular choice among snackers,”
said Darren Seifer, Food and Beverage Industry Analyst. “Food
manufacturers and retailers have a variety of options and audiences for