Kraft names Rovit EVP, President of Oscar Mayer

September 25, 2013

Kraft Foods Group has announced that Sam Rovit, Executive Vice President of Strategy, has been named Executive Vice President and President of the company’s Oscar Mayer business unit, effective immediately. Rovit succeeds Nick Meriggioli, who will be leaving the organization in early 2014.

As Kraft’s head of strategy, Rovit architectured the separation of the former Kraft Foods Inc. into two standalone, public companies—Kraft Foods Group and Mondelēz International. After the launch of the new Kraft in Oct. 2012, Rovit added the Planters nuts business to a portfolio of responsibilities that included strategy, corporate development, information systems, and business process excellence. Under his leadership, Planters transformed its business model, which led to brand share growth for the first time in nearly two years.

“Sam is an accomplished strategist with CEO experience in the meat industry,” said Tony Vernon, CEO of Kraft. “He is a transformational thinker who has a unique ability to look at every aspect of the business, ask the hard questions and bring something new to the table. Sam is a great choice to lead Oscar Mayer into the future.”

Rovit joined Kraft in 2011 from Bain & Co., where he was a senior partner. During his 20-year tenure at Bain, he led several of the firm’s practice areas, including global mergers & acquisitions, corporate renewal and turnarounds, and agribusiness. He also served for two years as President and CEO of Swift & Co., one of the world’s largest processors of beef and pork products.

Meriggioli has had a long and distinguished career with Kraft. He joined the company in 1987 and spent the past seven years in Madison, Wis., as Executive Vice President and President of Oscar Mayer.

Rovit will continue to oversee the strategy function while the company conducts a search for its next Executive Vice President, Strategy.

Press release