German chemical company BASF announced plans to implement several measures intended to bolster the Performance Products segment within its Nutrition & Health division, which is responsible for bundling BASF’s products for the nutrition industry, among others.
“We aim to strengthen our position in the growing nutrition and health market. Through these measures we will adapt our business to better meet market and customer needs. At the same time, we will improve our profitability,” said Saori Dubourg, President of BASF’s Nutrition & Health division.
BASF will adjust its approach in several ways, including building a citral plant in Asia with its partner Petronas to accommodate the flavor industry there. It will also turn its attention to the omega-3 fatty acid market, offloading a Norwegian site that produces low concentrated omega-3s to focus on the growing market for highly concentrated omega-3s. In addition, marketing, sales, and administration will be overhauled to create a global team to support development of customer-oriented products and solutions and quicker timelines for releasing new products; about 260 positions in this area will be eliminated to accommodate these changes.