Nestlé sells PowerBar to Post Holdings

February 4, 2014

Nestlé has sold its premium sports nutrition business under the PowerBar and Musashi brands to a U.S.-based consumer packaged goods holding company, Post Holdings. Nestlé’s premium sports nutrition business operates mostly in the United States, Canada, Western Europe, Australia, New Zealand, and Japan.

The transaction is subject to customary closing conditions.

Press release