Jack Link’s Beef Jerky has announced plans to purchase Unilever’s meat snacks business, primarily sold under the BiFi brand (Germany, Benelux, Austria, and Switzerland) and the Peperami brand (United Kingdom and Ireland). The acquisition, which is subject to customary closing conditions, is expected to close by the end of March 2014. The transaction also includes the manufacturing facility in Ansbach, Germany. Terms of the deal were not disclosed.
“Jack Link’s mission is to be the No. 1 provider of branded meat snacks throughout the world,” said Troy Link, CEO of Jack Link’s Beef Jerky. “This acquisition is a significant step in delivering on that mission. BiFi and Peperami brands continue to drive growth in meat snacks in their respective territories. We are excited to welcome these brands to the family and look forward to working with all of our team members and retail partners to continue that success.”