One hundred years ago, on February 25, 1914, a baker and an egg salesman opened a bakery in Philadelphia, Pa., and began selling small cakes. That bakery’s now famous Tastykakes are still the sweet treat of choice for Philadelphians and a growing legion of fans around the United States. To mark its centennial, Tastykake is celebrating with a yearlong “Birthday Moments” initiative in partnership with the USO and new, limited edition Birthday Kake Cupcakes.
Joining forces with the USO, a private, nonprofit organization with a mission to lift the spirits of America’s troops and military families, is a perfect way for Tastykake to celebrate its centennial. The company has a long history of military support. During World War II, the bakery shipped snack cakes to employees stationed overseas, and the tradition of sending Tastykakes to America’s troops continues today.
Tastykake’s Birthday Kake Cupcakes combine confetti cake with chocolate-flavored icing and multi-colored sprinkles. The new cakes are available in 12-count multi-packs and will hit store shelves on February 25, the day the first Tastykake hit stores 100 years ago.
“Operating any business for 100 years is no piece of cake—even for a bakery,” said Paul Ridder, Tastykake President. “We believe our success comes down to a simple recipe—delicious, fun snack cakes, a focus on quality and freshness, an outstanding team, and, of course, our fans.”