A new study by the Organic Trade Association (OTA) shows that eight out of 10 American families have bought organic products one or more times in the past two years. According to the survey of more than 1,200 households in the United States with at least one child under 18, the motivation behind purchasing organic products was concern about children’s health.
Ninety percent of parents report that they choose organic food products for their children at least “sometimes,” with almost a quarter of those parents saying they always buy organic. More than a third of parents say they always choose organic for their infant or toddler. In fact, the proportion of parents who reported that they never buy any organic products fell to 19%, a decline from just five years ago when almost 30% of households surveyed said that organic was never a choice.