The Food Marketing Institute (FMI) and Technomic have released results of a survey detailing the sophistication of supermarket fresh prepared foods among 28 grocers/retailers, representing 8,000 stores, and substantiated the $15 billion growth of supermarket foodservice over the last eight years. The study suggests that most stores (64%) witnessed 2014 prepared foods category growth of 9% or higher.
“It’s clear that food retailers are differentiating their businesses by leveraging fresh food selections to meet shopper demands for convenience, all while counterbalancing declining center store sales,” said Rick Stein, FMI vice president of fresh foods. “The trends in consumers eating away from home are being fought among restaurants, supermarkets, and even convenience stores. This work aims to offer insights that will help understand the issues as retailers try to gain share of the consumer’s stomach.”
According to Technomic’s Wade Hanson, 62% of supermarkets participating in the research now offer customers made-to-order stations along the store perimeter, but select supermarkets have incorporated limited-service or full-service restaurants into their physical footprint. Supermarkets are catering to the changing preferences of shoppers and their demands for customization.