“We’re in the business of satisfying and delighting the people who love our products,” said Grant F. Reid, president and CEO of Mars. “Eliminating all artificial colors from our human food portfolio is a massive undertaking, and one that will take time and hard work to accomplish. Our consumers are the boss and we hear them. If it’s the right thing to do for them, it’s the right thing to do for Mars.”
To remove all artificial colors from a human food portfolio that features more than 50 brands Mars plans on partnering with suppliers. Together, they will identify new ingredients and formulas that meet its rigid safety and quality standards, address all legal and regulatory requirements, and create accessible ways to gather input and feedback from consumers throughout the reformulation process. The company believes the process of developing alternative colors, ensuring their safety and quality, obtaining regulatory approval, and introducing the new ingredients across the entirety of its human food portfolio around the world will take about five years.
Mars has announced that it will remove all artificial colors from its human food products as part of a commitment to meet evolving consumer preferences. Though many of the company’s products are already free of artificial colors, this commitment expands the scope of the effort to its entire human food portfolio. Products across the range of the company’s chocolate, gum, confection, food, and drink businesses will be affected by the change, which will take place incrementally over the next five years.