Twenty-three food companies have announced the launch of the Plant Based Foods Association, the first trade group to represent the plant-based foods sector—a $3.5 billion industry that supports consumer health and the environment. The association will engage in education, promotion, and advance policies to meet the increasing consumer demand for plant-based foods.
“Every other sector of the food industry—from sugar to organics—is represented in the policy arena,” said Michele Simon, executive director of The Plant Based Foods Association. “The time has come for the plant-based food industry to also have a collective voice.”
The association plans to educate retailers, foodservice professionals, and consumers about the myriad benefits of plant-based eating. The plant-based food category includes plant-based versions of meat, tofu, milk, yogurt, cheese, and cream, and has grown more than 8.7% over the last two years. By comparison, general food and beverage sector growth has been just 3.7% over the same period.
Founding board members are Daiya Foods, Follow Your Heart, Miyoko’s Kitchen, The Tofurky Company, and Upton’s Natural. In addition to the association’s five founding board members, 18 food companies have joined as charter members of the Plant Based Foods Association.