A common theme ran through the food giants’ announcements: While they firmly believe GM ingredients are safe, the increased cost of labeling on a state-by-state basis is unfeasible. Therefore, they are implementing national GM labeling on their products. “We can’t label our products for only one state without significantly driving up costs for our consumers and we simply will not do that,” said Jeff Harmening, executive vice president and chief operating officer for U.S. Retail at General Mills. “The result: consumers all over the U.S. will soon begin seeing words legislated by the state of Vermont on the labels of many of their favorite General Mills products.”
In addition, all four companies expressed the desire for Congress to pass a uniform, federal solution soon. “With a multitude of other states currently considering different GMO labeling requirements, the need for a national, uniform approach in this area is as critical as ever,” ConAgra stated in its press release. “That’s why we continue to urge Congress to pass a national solution as quickly as possible.”
Kellogg expects labeling to begin to appear on its products in mid-to-late April, while ConAgra and Mars will have labeling implemented by July, when Vermont’s mandatory labeling law goes into effect. While General Mills works to implement the labeling on packaging, it has added a search tool on its website, found at Ask.GeneralMills.com, to provide GMO ingredient information for hundreds of its U.S. products, along with reference information.
General Mills blog post
Following the announcement by Campbell’s in January and Vermont’s fast approaching compliance date to label genetically modified (GM) ingredients on pack, more food manufacturers are making the move to implement GM labeling. According to a post on the company’s blog, General Mills will begin labeling genetically modified organisms (GMOs) on its product packaging. Similarly, Mars recently announced that it will introduce on-pack labeling on its products that contain GM ingredients nationwide. ConAgra and Kellogg followed suit with similar announcements this week.