Clearlake Capital Group has acquired That’s How We Roll (THWR), a provider of high quality, branded, better-for-you snacks in North America, including flagship brands Mrs. Thinsters and Dippin’ Chips. Terms of the transaction were not disclosed.
Clearlake is partnering with THWR Founder and CEO Aldo Zuppichini, who maintains a significant equity stake in the company. Zuppichini is an industry veteran who was on the founding team of Pretzel Crisps and also served as national sales manager before its parent company, Snack Factory, was sold to Snyder’s-Lance. THWR will remain based in Fairfield, N.J., and will continue to be led by Zuppichini and his team.
“We are excited to partner with Aldo, Sammy, Amy, and the rest of the team at That’s How We Roll and to continue supporting the company’s growth as they strive to meet the demands of today’s health conscious, perceptive consumers,” said José Feliciano and Behdad Eghbali, co-founders and managing partners of Clearlake. “With better-for-you snacks that include options such as non-GMO and gluten-free in a variety of delicious flavors, we believe Dippin’ Chips and Mrs. Thinsters are well-positioned to attract consumers looking to make healthier lifestyle choices.”