Mondelēz expands health and wellness offerings
At the Consumer Analyst Group of New York (CAGNY) conference, executives of Mondelēz International detailed the company’s strategy for both top- and bottom-line growth to deliver strong shareholder returns.
At the Consumer Analyst Group of New York (CAGNY) conference, executives of Mondelēz International detailed the company’s strategy for both top- and bottom-line growth to deliver strong shareholder returns. As a part of its strategy, the company plans for an unprecedented year of well-being innovation in 2017, including the launch of a new premium Well-being Power Brand, Véa. Featuring bold regional flavors, such as Thai Coconut or Peruvian Sweet Potato, Véa crunch bars, world crisps, and seed crackers have no artificial ingredients, colors, or flavors, no trans fats, and are Non-GMO Project Verified.
“Véa truly underscores the best of our growth capabilities, including breakthrough product and packaging innovation, real-time data analytics, comprehensive distribution across multiple growth channels, and fearless digital marketing,” said Tim Cofer, chief growth officer, Mondelēz. “We’re receiving tremendous response from our major retail partners across North America, and we’re confident Véa will be a big success.”
Véa will be available across grocery, club stores, convenience stores, and ecommerce channels in the United States and Canada as of July 2017, with other global markets following over time.