First Taco Bell opens in China
Yum China Holdings and Taco Bell have opened the first Taco Bell restaurant in the second largest economy in the world: China.
Yum China Holdings and Taco Bell have opened the first Taco Bell restaurant in the second largest economy in the world: China. The inaugural restaurant, located in Shanghai, features a menu that has the brand’s favorites but adapted to local tastes, such as the Shrimp and Avocado Burrito. Customers can also order shared plates featuring seasoned nacho chips, spicy fried chicken, and Mexican fries.
“We are thrilled to bring Taco Bell to China with the official opening of the first restaurant at a spectacular location in Shanghai,” said Micky Pant, CEO of Yum China. “Consumers in China today want the best the world has to offer, and Taco Bell is one of the most exciting brands anywhere. Leveraging our deep insights into Chinese consumer preferences, developed from close to 30 years operating in this market, we thoroughly researched and fine-tuned the Taco Bell menu for China and the initial response from customers is very encouraging.”
Currently, Taco Bell has more than 7,000 restaurants in the world with more than 300 in 26 countries outside of the United States. Taco Bell’s first restaurant in China is part of the brand’s global growth strategy of reaching 1,000 restaurants internationally by 2022.