Ready Pac Foods, a wholly-owned subsidiary of Bonduelle, has promoted Nestlé USA veteran, Galit Feinreich, to chief marketing officer (CMO). Feinreich will be responsible for the company’s Innovation Organization, including marketing and R&D. She joined Ready Pac Foods in July 2016 as the head of the company’s R&D function.
“With her deep experience in innovation, marketing, and strategy, I am confident Galit will help steer Ready Pac Foods into the next phase of our innovation journey,” said Ready Pac Foods CEO Tony Sarsam. “In addition to leveraging the strong marketing leadership already in place, Galit will enable new opportunities for innovation, ensuring our continued significant growth.”
Feinreich brings more than 20 years of marketing experience to the CMO role, spending more than half her career at Nestlé USA, where she led white space innovation and strategy for the company’s Confections and Snacks division.
Current CMO, Tristan Simpson, has made the decision to leave the company at the end of June. She joined Ready Pac Foods in 2011 and led the transformation of the company’s innovation and marketing efforts, building best-in-class marketing, R&D, and corporate communications functions.
Press release (pdf)