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• Lesson 6: From the Store to the Shopper

From the Store to the Shopper Focuses on the role of marketing and various strategies to push the products out of the plant into the distribution chain (promotions and sales incentives), and pull them into the hands of the consumer (advertising).

Learning Objectives

Upon completion of this unit, you should know:

• The various marketing processes and tasks of a company.
• The importance of product development.
• The role of advertising as a promotional tool.
• How companies price their commodities.
• The distribution process.

Lesson 6 Supplements

Careers 

Questions 

Glossary 

References