This webcast provides a basic overview from experienced food bloggers of the current food blog landscape as well as provide tips and tools for food scientists to follow blogs and begin blogging themselves. Specific food blogs will be shown as examples of the vast resources available through established quality blogs and networks. An outline of the time frame needed to establish a blog will be provided to help you understand the time commitment and dedication involved in establishing and maintaining a successful food blog.
You will better understand:
Product Developers, Company Management, Sales & Marketing Personnel, Plant Production Personnel, Quality Assurance Managers and Supervisors, Food Safety Specialists, Product manufacturers
Beginner, Intermediate, and Advanced
Member Registration Fee:
09/17/09 12:00 PM
Dr Cathy M Kapica CFS
The Awegrin Institute
Dr. Cathy Kapica is a public health expert, food and nutrition scientist, and licensed health professional (RD), with over 25 years of experience providing strategic insights and effective tactics that support both public health and profitability for the food industry. She is adept at bridging the gap between the academic and policy worlds with business needs. As Senior VP of Global Health & Wellness at Ketchum, she helped multi-national and domestic food makers, commodity groups and organizations achieve business goals using science-based yet consumer-friendly approaches. As the first Global Director of Nutrition at McDonald’s, she led their nutrition effort worldwide, working closely with a multidisciplinary team to develop and promote health and wellness initiatives in 118 countries. At the Quaker Oats Company she developed and implemented science-based programs to promote the health benefits of whole grain oatmeal and breakfast to health professionals and consumers.Her academic career includes a current appointment as adjunct nutrition faculty at Tufts University, and prior faculty positions at The Chicago Medical School and the University of Pittsburgh School of Dental Medicine. She is an experienced media spokesperson and international presenter. Her extensive knowledge of health professional organizations began when she worked at the American Medical Association promoting nutrition in medical education.Dr. Kapica is active in several professional organizations, including the Institute of Food Technologists, the American Society for Nutrition, and the Academy of Nutrition and Dietetics. As a professional artist, she is able to tap into that creativity to help find solutions that work in the real world. Her key areas of strength include: up-to-date knowledge of global nutrition and health issues; situation analysis and identification of effective solutions; and influencer relations. She is a sought-after resource for scientific advisory boards.Dr. Kapica is a graduate of Loyola University, Rush University and the University of Illinois, all in Chicago.
Tom Barritt is a Ketchum Partner and the Associate Director of Ketchum's Global Food and Nutrition Practice. He advises Ketchum food clients on digital content and interactive strategies, helping them manage their migration from traditional media to the online world. Tom's clients include Libby's, California Milk Advisory Board, WhiteWave Foods, ConAgra Foods, the Canned Food Alliance and the Beef Checkoff. Tom is also an established food blogger. Writing as T.W. Barritt, he has authored the blog "Culinary Types" (http://culinarytypes.blogspot.com) since 2006.
Liz Barrett is a Senior Vice President and Strategic Account Planner for Ketchum, and avid foodie. She works with account teams and clients in the food and CPG arenas on strategic PR initiatives focused on cultivating visibility in traditional, online and social media outlets. Her clients include Solae, White Wave Foods, Con Agra Foods, Kellogg and Kimberly-Clark. She also recently started a video cooking blog with her colleague, Dr. Cathy Kapica, entitled www.lazycookcrazycook.com, showcasing two diverse approaches toward cooking, eating and entertaining.