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Utilizing Social Media to Engage Customers & Create Brand Advocates


Live from Wellness 09!

Are you prepared to implement a social media campaign to share information about your company’s food products and their attributes? Social media is forecasted to be one of the hottest trends for 2009. This session will introduce you to the potential opportunities presented by social media, and enhance your ability to execute a social media campaign. Through a discussion of case studies, you’ll discover the dos and don’ts of this new approach to marketing.

Intended Audience(s): Product Developers, Management, Sales & Marketing, Research Staff, Regulators, Academics, Students
Learning Level(s): Beginner, Intermediate, and Advanced
Member Registration Fee: $55
Presentation Date: 03/25/09 12:45 PM
Duration: 1 hour


Heidi Gengler, RD
Vice President
Edelman FD & Nutrition

Abi Jones

Tracy Hollywood
Vice President, IMC
Dairy Management Inc

Danielle Wiley
VP, Social Media/Food & Family