Register Now

Shoppers and Sugars: What Consumers Buy and Why


Corn. Naturally. Sponsored by the Corn Refiners Association

December 14, 2010, 2:30 PM Central

*Free for IFT members and includes on-demand recording - This live webcast has a capacity of up to 1,000 attendees and registration is first come, first-serve.

This webcast will provide food and beverage marketers and product formulators with new research on grocery-shopping women and the factors, especially those that pertain to added sugars such as high fructose corn syrup, that influence their purchase decisions.

Shoppers' profiles will be examined including - their interest in added sugars and ingredient labeling, and their actual purchase behaviors. This webcast reviews scientific data on the composition, caloric content and metabolism of added sugars.

Participate in the live question-and-answer session with presenters Sara Martens, vice president of the Omaha-based market research company MSR Group,who has more than15 years’ experience in marketing and market research; and John S. White, Ph.D., caloric sweetener expert and president of White Technical Research, who has spent more than 28 years in researching the production, functionality, applications, consumption and metabolism of sweeteners.

Intended Audience(s): Product Developers, Company Management, Sales & Marketing Personnel, Plant Production Personnel, Quality Assurance Managers and Supervisors, Food Safety Specialists, Product manufacturers, Research Staff, Regulators, Academics, Students
Learning Level(s): Beginner, Intermediate, and Advanced
Non-Member Registration Fee: $ 25
Member Registration Fee: FREE
Student Registration Fee: FREE
Presentation Date: 12/14/10 2:30 PM
Duration: 1 hour


Sara Martens
Vice President
The MSR Group

Dr. John Stephen White
White Technical Research