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Showcase of the Health Benefits of the Newest Sweeteners

According to the Mintel Global New Products Database, nearly 3,000 new products have been introduced the past three years that claim to have no, low, or reduced sugar, with sales predicted to grow to $7.7 billion by 2010. Consumer research conducted in 2007 by the Calorie Control Council found that 86 percent or 194 adult Americans regularly use low-calorie, reduced sugar, and sugar free foods and beverages, up from 73 percent in 1998.

People with diabetes and those looking to lose weight often purchase foods and beverages based on sugar content and caloric claims. It appears that if health benefits outweigh perceived risks, consumers will continue using sugar-free and low/reduced-calorie products. Learn about the market opportunities, applications, and benefits of the newest sweeteners.

Intended Audience(s): Product Developers, Management, Sales & Marketing, Research Staff, Regulators, Academics, Students
Learning Level(s): eginner, Intermediate, and Advanced
Member Registration Fee: $55
Presentation Date: 03/25/09 2:00 PM
Duration: 1 hour


Peter de Cock
Global Nutrition Innovation Leader Erythritol

Tonja Lipp
Business Unit Manager
Beneo-Palatinit Inc

Brad Ira Meyers, CFS
Sales Director Midwest Reg

Lyn O'Brien Nabors