Consumers want the products that are good for them to be good for the environment as well. As more and more firms wade into the “green” waters with claims such as “sustainable,” “biodegradable,” “produced with wind energy;” they are quickly learning that there is little guidance with regard to the limits and regulatory implications of such claims.
This webcast will provide an overview of current trends in “green” marketing, with practical examples provided by a certifying organization, a manufacturer of processing aids and a food processor. In addition, the webcast will explore the current regulatory framework governing such claims as well as provide examples of enforcement trends. Lastly, the panel will discuss the direction of “green” food production what firms might expect moving forward.
Product Developers, Company Management, Sales & Marketing Personnel, Plant Production Personnel, Quality Assurance Managers and Supervisors, Food Safety Specialists, Product manufacturers, Research Staff, Regulators, Academics, Students
Beginner, Intermediate, and Advanced
Member Registration Fee:
02/18/10 1:00 PM
1 hour 30 min
Anthony T Pavel Jr
Morgan, Lewis & Bockius
Anthony (Tony) Pavel is a Partner in the Food and Drug Practice of K&L Gates LLP, providing regulatory counseling to clients on food, drug, cosmetic and medical device products. Tony's practice centers on food law; he has a broad range of experience with issues including food packing and labeling, food safety compliance related to HACCP, SSOPs, food security measures under the BioTerrorism Act, GMPs, and GRAS self-affirmations and notifications. He also assists clients with novel food and color additive petitions, product claims in labeling, advertising, and other promotional material, as well as clinical research and substantiation issues, and regulatory strategies for functional foods and dietary supplements. Additional areas of his work include the National Organic Program, recall and market withdrawal strategies, import detentions, seizures and alleged food tampering. Tony is the current Chair of the Institute of Food Technologist’s Food Laws and Regulations Division. During Tony's undergraduate and legal studies, he worked for a food HACCP consulting business.
Mr. Pavel’s experience includes federal, state, and international regulation of FDA-regulated products and activities, and interaction with the U.S. Food and Drug Administration, the Federal Trade Commission, the U.S. Department of Agriculture, the Alcohol and Tobacco Tax and Trade Bureau, the U.S. Drug Enforcement Administration, the U.S. Patent and Trademark Office, and the National Advertising Division of the Better Business Bureau. While attending law school Mr. Pavel interned with the Illinois Attorney General's Office Health Care Bureau.
Kettle Foods, Inc.
Jim Green is often the voice of Kettle Foods, serving as the company spokesperson, community affairs manager and historian. Green also champions the company’s strong community involvement, overseeing the donation of money, product and time to community organizations. He also serves as the spokesperson for the company’s sustainability efforts, including the use of biodiesel, solar power, and green building. As one of Kettle Foods’ founding employees, Green takes to heart the company’s core values, helping maintain and nurture a caring culture as the company expands around the globe. Born and raised in Salem, Ore., Green was “discovered” by Kettle Foods’ founder Cameron Healy while working at a local natural food store and was one of a handful of employees that helped perfect the Kettle™ brand Potato Chip.
University of Wisconsin - Madison
Deana (Sexson) Knuteson is the biointensive IPM Field Coordinator for the Wisconsin Healthy Grown Potato Program. Deana received a B.S. degree in Botany from the University of Wisconsin - Stevens Point, M.S. in Entomology from the University of Wisconsin - Madison, and a Ph.D. in entomology from the University of Wisconsin-Madison. Deana is located out of the Nutrient and Pest Management Program in the Department of Horticulture (UW-Madison). She is responsible for coordinating the outreach and educational programming to Wisconsin potato producers and for assisting potato farmers in reducing their reliance on high-risk pesticides and increasing their use of biointensive IPM practices. Deana helps coordinate the Healthy Grown program and is the liaison between the growers, industry, and researchers for the effort.
Novozymes North America, Inc.
Denise Bernstein is a regulatory professional at Novozymes North America, Inc. with more than 20 years in the biotechnology industry. She has a Masters degree in Biomedical Sciences, an M.B.A. in finance, is a Registered Patent Agent, and has a U.S. Regulatory Affairs Certification (RAC) through the Regulatory Affairs Professional Society (RAPS). Ms. Bernstein is Chair of the Enzyme Technical Association’s Sustainability Subcommittee.