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Mental Models Technology


Risks are everywhere throughout the food industry. They arise from what people do and don’t do as well as what information people share and do not. Failure to minimize and manage risks can be costly with penalties exacted in disease, injury, litigation, loss of entire products, businesses and credibility of leaders. The U.S. Food and Drug Administration focuses significant resources on mitigating risk in the food industry, and effective risk communication is part of the strategy.

Recently, the FDA released guidance on risk communication that is intended for use throughout the agency as well as all organizations regulated by the agency with food industry organizations figuring prominently. Risk communication is a science. It is conducted by professionals qualified in the essential practices, using the requisite science-informed methods and tools, such as Mental Models. In this webcast, a panel of experts presents the latest science-informed methods, which are also referenced in the FDA’s user guide for risk communications, and explore the latest science-informed methods and tools available for risk communication how the guidance is best operationalized.

Learning Objectives:

Intended Audience(s): Product Developers, Company Management, Health & Nutrition Specialists, Sales & Marketing Personnel, Plant Production Personnel, Quality Assurance Managers and Supervisors, Food Safety Specialists, Product manufacturers, Research Staff, Regulators, Academics, Students
Learning Level(s): Beginner
Non-Member Registration Fee: $95
Member Registration Fee: $55
Student Registration Fee: $25
Presentation Date: 04/18/13 12:00 PM
Duration: 60 Minutes


Linda Eatherton
Partner/Director Global Food & Nutrition

Gordon Butte
Pres & Prtnr
Decision Partners LLC