Risks are everywhere throughout the food industry. They arise from what people do and don’t do as well as what information people share and do not. Failure to minimize and manage risks can be costly with penalties exacted in disease, injury, litigation, loss of entire products, businesses and credibility of leaders. The U.S. Food and Drug Administration focuses significant resources on mitigating risk in the food industry, and effective risk communication is part of the strategy.
Recently, the FDA released guidance on risk communication that is intended for use throughout the agency as well as all organizations regulated by the agency with food industry organizations figuring prominently. Risk communication is a science. It is conducted by professionals qualified in the essential practices, using the requisite science-informed methods and tools, such as Mental Models. In this webcast, a panel of experts presents the latest science-informed methods, which are also referenced in the FDA’s user guide for risk communications, and explore the latest science-informed methods and tools available for risk communication how the guidance is best operationalized.
Product Developers, Company Management, Health & Nutrition Specialists, Sales & Marketing Personnel, Plant Production Personnel, Quality Assurance Managers and Supervisors, Food Safety Specialists, Product manufacturers, Research Staff, Regulators, Academics, Students
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04/18/13 12:00 PM
Partner/Director Global Food & Nutrition
Linda Eatherton joined Ketchum in 2001 to lead the firm’s worldwide Food & Nutrition Practice, which represents clients including: Kellogg’s, Silk, Frito-Lay, Horizon Organic, US Potato Board, Domino's, ConAgra Foods, National Cattlemen's Beef Association, Wendy’s International, California Dried Plum Board, CA Milk Advisory Board, Remy Martin (Paris), MarsMasterfoods (UK), Danone Waters (UK) and Dreyer’s, Skinny Cow, Haagen-Däzs (US, Madrid). Linda’s 25+ years of branded and commodity food experience brings a unique breadth and depth of senior leadership to Ketchum and its Food & Nutrition clientele. Prior to joining Ketchum, Eatherton served as the vice president of public and industry communications for Dairy Management Inc. (DMI), which manages $18 million in marketing, research, technology and education programs for the American Dairy Association and the National Dairy Council. Responsible for product, industry, crisis and shareholder/member communications, Eatherton acted as spokesperson and strategist, developing positions on critical issues and managing crisis situations related to food safety, animal health and production quality. On the agency side, Eatherton advised major branded and commodity food clients in her own consultancies and other leading agencies. Nutrition and food experience intertwined early in her career when she supervised accounts such as NutraSweet, Ore-Ida Foods, Butterball, and Entenmann’s. Leveraging agency experience and applying it to corporate situations, Eatherton joined Kraft Foods’ corporate communications staff to lead the Frozen, and Retail Cheese Division internal, external and marketing communications. At Kraft, she served on the corporate communications crisis strategy and response team, handling issues ranging from product safety and quality, to nutrition concerns about fat substitute technology and obesity, to plant and labor-related situations. Later posts expanded that experience base to include issues management for industry and across allied agricultural constituencies. Eatherton graduated from the University of Missouri with a Bachelor of Journalism degree. She is a member of PRSA, is recent past-president of the Society for Nutrition Education Foundation’s Board of Trustees.
Pres & Prtnr
Decision Partners LLC
Gordon Butte is the founder of Decision Partners, LLC. and co-founder of Cognitive Science Systems, LP. Decision Partners is the leading application developer worldwide for mental modeling, a scientifically validated process for understanding and influencing judgment, decision making and behavior. Cognitive Science Systems develops, markets and licenses an integrated suite of empirical methods, analytical tools and supporting software. Clients of Decision Partners represent leading public and private organizations across a broad spectrum of industries, including health, food production, energy, mining, water, defence, transportation and technology. Gordon leads the firm’s innovation practice, collaborating with leaders to formulate and implement strategies for achieving high-value results in complicated management environments, such as those characterized by invention or the use of complex technical products and services. Over the past several years, much of Gordon’s work has focused on resource, environment and health-related behavior and risk communication challenges including: food safety, environmental impact management, management of water-borne contaminants, municipal drinking water safety, groundwater contamination, biosolids and HIV/AIDS. Most recently, Gordon has supported the U.S. Food and Drug Administration (FDA) on numerous projects, including understanding consumer perceptions about potential food terrorism threats, preparedness and response; improving the efficiency of risk management processes to ensure the safety of imported products to and from the United States; and enhancing the FDA’s risk management system for food safety. Gordon is an associate member of the Canadian Standards Association’s Technical Committee on Risk Assessment and Communication, which developed the state-of-the-science Q850 Risk Management: Guideline for Decision-Makers. He is also a member of the Institute for Risk Research at the University of Waterloo and the Society for Risk Analysis.