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Creating Opportunities with Today’s Cautious Consumers

 
As consumer buying trends change during a recession, how do companies respond? What are consumers now purchasing given the current recession and is your company shifting marketing and business strategies to realign with consumer needs?

This webcast explores the challenges companies are facing in this recession and what opportunities companies can take advantage of to thrive. Learn what impact the recession has on company budgets. Is your company cutting R&D budgets and if so, how do you plan for future growth?

Objectives:

Intended Audience(s): Product Developers, Management, Sales & Marketing, Research Staff, Regulators, Academics, Students
Learning Level(s): Beginner, Intermediate, and Advanced
Member Registration Fee: $55
Presentation Date: 04/23/09 12:00 PM
Duration: 1 hour 30 min.

Faculty:

Joan Holleran
Managing Editor
Mintel

Linda Eatherton
Partner/Director Global Food & Nutrition
Ketchum

Kantha Shelke, PhD, CFS
Principal
Corvus Blue LLC

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