This webcast explores the challenges companies are facing in this recession and what opportunities companies can take advantage of to thrive. Learn what impact the recession has on company budgets. Is your company cutting R&D budgets and if so, how do you plan for future growth?
Product Developers, Management, Sales & Marketing, Research Staff, Regulators, Academics, Students
Beginner, Intermediate, and Advanced
Member Registration Fee:
04/23/09 12:00 PM
1 hour 30 min.
Joan Holleran serves as the Director of Research at Mintel International. As a publishing industry executive, Joan has 20 years’ experience managing both magazines and the people who create them. Prior to joining Mintel, Joan created New Products Magazine in 2001. She has a wealth of experience in public speaking and conference moderation.
Partner/Director Global Food & Nutrition
Linda Eatherton joined Ketchum in 2001 to lead the firm’s worldwide Food & Nutrition Practice, which represents clients including: Kellogg’s, Silk, Frito-Lay, Horizon Organic, US Potato Board, Domino's, ConAgra Foods, National Cattlemen's Beef Association, Wendy’s International, California Dried Plum Board, CA Milk Advisory Board, Remy Martin (Paris), MarsMasterfoods (UK), Danone Waters (UK) and Dreyer’s, Skinny Cow, Haagen-Däzs (US, Madrid). Linda’s 25+ years of branded and commodity food experience brings a unique breadth and depth of senior leadership to Ketchum and its Food & Nutrition clientele. Prior to joining Ketchum, Eatherton served as the vice president of public and industry communications for Dairy Management Inc. (DMI), which manages $18 million in marketing, research, technology and education programs for the American Dairy Association and the National Dairy Council. Responsible for product, industry, crisis and shareholder/member communications, Eatherton acted as spokesperson and strategist, developing positions on critical issues and managing crisis situations related to food safety, animal health and production quality. On the agency side, Eatherton advised major branded and commodity food clients in her own consultancies and other leading agencies. Nutrition and food experience intertwined early in her career when she supervised accounts such as NutraSweet, Ore-Ida Foods, Butterball, and Entenmann’s. Leveraging agency experience and applying it to corporate situations, Eatherton joined Kraft Foods’ corporate communications staff to lead the Frozen, and Retail Cheese Division internal, external and marketing communications. At Kraft, she served on the corporate communications crisis strategy and response team, handling issues ranging from product safety and quality, to nutrition concerns about fat substitute technology and obesity, to plant and labor-related situations. Later posts expanded that experience base to include issues management for industry and across allied agricultural constituencies. Eatherton graduated from the University of Missouri with a Bachelor of Journalism degree. She is a member of PRSA, is recent past-president of the Society for Nutrition Education Foundation’s Board of Trustees.
Kantha Shelke, PhD, CFS
Corvus Blue LLC
Kantha Shelke, Ph.D., is a Principal at Corvus Blue LLC, a Chicago-based science and research firm that specializes in competitive intelligence and expert witness services in food science and ingredient technologies. The firm is retained by progressive food and wellness businesses and professional organizations to focus on what matters most in expediting technology development, new product launch and market realization. Shelke is Editor-at-Large of Penton Media’s Functional Ingredients and Nutrition Business Journal, the Technical Editor of Putman Media’s Food Processing & Wellness Foods, and Science & Technology Commentator at PLMA Live! She works and teaches at the intersection of food science and application for health and wellness, focusing on the science of food processing, physiology, regulatory clearance, processing trends, commercialization, and dynamics shaping acceptance and adherence by consumers and markets.