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What is Natural?

 

In the past year or two, there has been a marketing push in different segments of the food industry to label products as “natural.” This push stems from the premium that “natural” products command in the marketplace. Since there are no specific regulations standardizing this term, each individual company’s regulatory group has had to come up with its own definition, which has caused confusion in the food industry.

You will better understand:

Intended Audience(s): Product Developers, Management, Sales & Marketing, Research Staff, Regulators, Academics, Students
Learning Level(s): Beginner, Intermediate, and Advanced
Member Registration Fee: $55
Presentation Date: 09/25/09 12:00 AM

Faculty:

Ricardo Carvajal
Director
Hyman, Phelps & McNamara PC

Carolyn Fisher

Sanford Walker Bigelow, PHD
Consultant
Vanguard Global Associates LLC

Rosalyn Murphy-Jenkins

USDA

Tammie Myrick

USDA