How can these guidelines offer standards that food companies can use to market products to children? Hear from the experts and join fellow product developers, marketing, and regulatory professionals for this timely discussion focusing on:
Product Developers, Management, Sales & Marketing, Research Staff, Regulators, Academics, Students
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09/27/09 12:00 AM
Dr Cathy M Kapica CFS
The Awegrin Institute
Dr. Cathy Kapica is a public health expert, food and nutrition scientist, and licensed health professional (RD), with over 25 years of experience providing strategic insights and effective tactics that support both public health and profitability for the food industry. She is adept at bridging the gap between the academic and policy worlds with business needs. As Senior VP of Global Health & Wellness at Ketchum, she helped multi-national and domestic food makers, commodity groups and organizations achieve business goals using science-based yet consumer-friendly approaches. As the first Global Director of Nutrition at McDonald’s, she led their nutrition effort worldwide, working closely with a multidisciplinary team to develop and promote health and wellness initiatives in 118 countries. At the Quaker Oats Company she developed and implemented science-based programs to promote the health benefits of whole grain oatmeal and breakfast to health professionals and consumers.Her academic career includes a current appointment as adjunct nutrition faculty at Tufts University, and prior faculty positions at The Chicago Medical School and the University of Pittsburgh School of Dental Medicine. She is an experienced media spokesperson and international presenter. Her extensive knowledge of health professional organizations began when she worked at the American Medical Association promoting nutrition in medical education.Dr. Kapica is active in several professional organizations, including the Institute of Food Technologists, the American Society for Nutrition, and the Academy of Nutrition and Dietetics. As a professional artist, she is able to tap into that creativity to help find solutions that work in the real world. Her key areas of strength include: up-to-date knowledge of global nutrition and health issues; situation analysis and identification of effective solutions; and influencer relations. She is a sought-after resource for scientific advisory boards.Dr. Kapica is a graduate of Loyola University, Rush University and the University of Illinois, all in Chicago.
Dr Marilyn A Swanson
Marilyn Swanson serves as the CSREES National Program Leader for Maternal and Child Health stationed at the USDA/ARS Children's Nutrition Research Center (CNRC). She complements the CNRC research and transfer mission by assisting in providing a mechanism for rapidly translating updated nutrition research findings and making the "translations" available to a wide range of governmental and non-governmental agencies, as well as providers and recipients of maternal, infant and child nutrition and health care.
Dr. Swanson also identifies areas of educational needs of maternal, infant, and child health components within the Extension network and helps identify educational research needs that may form the basis for new cooperative research.
Her research has focused primarily in the area of nutrition education research, behavioral determinants of eating patterns, and best practices for feeding young children in group settings. Her early interests have included innovative delivery mechanisms including training and educational packets, 4-H manuals, interactive computer programs and distance education both through academic classes, cable television, and satellite technology.
She has been active in a number of educational and training projects in the area of food safety, food sustainability and nutrition in developing countries.
Dr. Swanson received her Ph.D. from Washington State University, M.S. from the University of Wisconsin, Madison, and B.S. from the University of Delaware.