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Marketing Products to Children: Issues and Solutions

Children in the United States collectively wield $200 billion in spending money annually, so it’s understandable that food and beverage manufacturers spend billions of their own dollars each year marketing directly to America’s children. Public concern has grown about the extent to which cartoon characters and other persuasive tactics are contributing to the rise in childhood obesity.

The Institute of Medicine of the National Academies recommends that industry should develop and strictly adhere to marketing and advertising guidelines that minimize the risk of obesity in children and youth.

How can these guidelines offer standards that food companies can use to market products to children? Hear from the experts and join fellow product developers, marketing, and regulatory professionals for this timely discussion focusing on:

Intended Audience(s): Product Developers, Management, Sales & Marketing, Research Staff, Regulators, Academics, Students
Learning Level(s): Beginner, Intermediate, Advanced
Member Registration Fee: $55
Presentation Date: 09/27/09 12:00 AM


Dr Cathy M Kapica, CFS
The Awegrin Institute

Dr Marilyn A Swanson