Sponsored by the Corn Refiners Association
December 14, 2010, 2:30 PM Central
*Free for IFT members and includes on-demand recording - This live webcast has a capacity of up to 1,000 attendees and registration is first come, first-serve.
This webcast will provide food and beverage marketers and product formulators with new research on grocery-shopping women and the factors, especially those that pertain to added sugars such as high fructose corn syrup, that influence their purchase decisions.
Shoppers' profiles will be examined including - their interest in added sugars and ingredient labeling, and their actual purchase behaviors. This webcast reviews scientific data on the composition, caloric content and metabolism of added sugars.
Participate in the live question-and-answer session with presenters Sara Martens, vice president of the Omaha-based market research company MSR Group,who has more than15 years’ experience in marketing and market research; and John S. White, Ph.D., caloric sweetener expert and president of White Technical Research, who has spent more than 28 years in researching the production, functionality, applications, consumption and metabolism of sweeteners.
Product Developers, Company Management, Sales & Marketing Personnel, Plant Production Personnel, Quality Assurance Managers and Supervisors, Food Safety Specialists, Product manufacturers, Research Staff, Regulators, Academics, Students
Beginner, Intermediate, and Advanced
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12/14/10 2:30 PM
The MSR Group
Sara Martens has been studying consumer attitudes toward HFCS since 2008. In 2009, she joined The MSR Group and has continued to track consumer attitudes, most recently interviewing more than 6,500 consumers to understand the use of sweeteners in their diets and their attitudes toward caloric and non-caloric sweeteners. Prior to joining The MSR Group, Martens was partner-in-charge, strategic planning, at Bozell. She holds a BA degree in journalism from the University of Nebraska.
Dr. John Stephen White
White Technical Research
Dr. John S. White is president and founder of WHITE Technical Research, an international consulting firm located in Argenta, Ill., that has served the food and beverage industry since 1994. He is one of the foremost experts in fructose and high fructose corn syrup (HFCS), the result of nearly 30 years of research on the production, functionality, applications, consumption and metabolism of these sweeteners. Present and past affiliations include the American Chemical Society (Washington, D.C.), the Institute of Food Technologists (Chicago), the American Council on Science and Health (Washington, D.C.), the International Life Sciences Institute (Washington, D.C.), the Calorie Control Council (Atlanta) and the Corn Refiners Association (Washington, D.C.). In addition to nutritive sweeteners, Dr. White has published two widely used reference books on enzymes, proteins and peptides. In another life, he has been leader and cornet player in the Sidewalk Stompers Traditional Jazz and Dixieland Band for more than 20 years.