Addressing childhood obesity continues to be a public health priority. As a key player in the solution, the food industry is offering healthier choices for children. Providing solutions to childhood obesity involves many factors, and some food industry sectors are making distinct progress.
During this webcast, you’ll hear experts from the marketing, regulatory, food science, and communication arenas discuss case studies that demonstrate how each sector has addressed such challenges. Such studies include the Council of Better Business Bureaus’ (BBB) and the Children’s Food and Beverage Advertising Initiative (CFBAI), which is transforming the landscape of child-directed advertising. In addition, you will gain an appreciation for how food scientists might participate in national policy discussions involving the food supply and food accessibility, and how they impact children.
Product Developers, Company Management, Sales & Marketing Personnel, Plant Production Personnel, Quality Assurance Managers and Supervisors, Food Safety Specialists, Product manufacturers, Research Staff, Regulators, Academics, Students
Beginner, Intermediate, and Advanced
Member Registration Fee:
03/25/10 9:15 AM
Adelaide Geik, RD
As a Registered Dietitian at Edelman, a global public relations firm, Adelaide Geik is a specialist in nutrition communications helping her clients carry out successful nutrition marketing programs.
Currently, Adelaide uses her expertise to counsel Burger King Corp. on key nutrition issues and expand programs to support its BK Positive StepsSM, a nutrition initiative designed to help children eat and live better by promoting balanced diets and active lifestyle choices. Adelaide works with Burger King to expand nutritious offerings on its menu and educate consumers and health professionals about making more nutritious choices at Burger King, through media relations and nutrition education campaigns.
Since joining Edelman in January 2006 Adelaide also has played an integral role on a variety of programs for Dairy Management, Inc (i.e. the National Dairy Council), communicating the nutritional benefits of dairy to variety of audiences, and supporting the launch of a child health and wellness cause marketing campaign on behalf of the National Dairy Council.
Previously, Adelaide worked in the Brand Marketing practice at Burson-Marsteller, where she used her expertise to assist clients including McDonald’s and Barilla.
Adelaide is the immediate past President of the Chicago Nutrition Association and is a member of the American Dietetic Association. Adelaide received her Bachelor of Science degree from Miami University and completed her Dietetic Internship at Loyola University Chicago.
Council of Better Business Bureaus, Inc
Ms. Kolish, Vice President & Director, Children's Food and Beverage Advertising Initiative, is a nationally recognized expert on advertising and consumer-protection issues. Ms. Kolish most recently was a partner at the national law firm Sonnenschein Nath and Rosenthal LLP, where she specialized in counseling national advertisers on advertising and marketing compliance. Prior to joining Sonnenschein, she spent 25 years at the Federal Trade Commission and held several positions, ultimately serving as head of the Division of Enforcement in the Bureau of Consumer Protection. She has worked extensively on national advertising matters and led the Bureau's regulatory review efforts, as well as a number of other key policy initiatives including the Class Action Fairness Monitoring Project and the Hispanic consumer-protection program. Ms. Kolish has served as vice chair of the American Bar Association Antitrust Section's Privacy and Information Security Committee, and is an editor of a forthcoming ABA Antitrust Section treatise on consumer protection law.
She is a 1976 graduate of the University of Massachusetts, Amherst, and graduated magna cum laude from Western New England College School of Law in 1980.
Dr Yeonhwa Park
Univ of Massachusetts
Dr. Park received her BS and MS from the School of Pharmacy, Seoul National University, Korea, and then joined the University of Wisconsin-Madison for her Ph. D. in Food Science. Since 2004, she has held the F.J. Francis Endowed chair as an Assistant Professor at the Department of Food Science, University of Massachusetts Amherst. Her primary research focus involves fatty acids, particularly conjugated linoleic acid (CLA), as tools for the prevention of chronic diseases. She has published over 50 papers and book chapters and has received 4 patents on the use of conjugated fatty acids.
Dr. Park received the ILSI 2007 Future Leader Award and the 2003 American Oil Chemists Society Young Scientist Research Award. She is a member of the IFT, AHA, ACS, AOCS, and ASNS and committee to review the National School Lunch and Breakfast program at the Institute of Medicine. She has organized and co-chaired symposia on CLA and acrylamide at the Annual IFT meeting and AOCS among many other professional activities and is currently President-elect for IFT Food Chemistry Division. Her current research focus is determining the health promoting effects of conjugated fatty acids, with emphasis on bone health, diabetes, and obesity.
Nicholas L Rozzi, PHD
Director, Global Commercialization
Godiva Chocolatier Inc
Nicholas L. Rozzi, Ph.D. is currently the Commercialization Manager for Godiva Chocolatier, Inc, responsible for the transition of products from prototypes through industrial production, overseeing product development at Co-Manufacturers and Licensed Product producers, and the development of new ingredient technologies. He is also Adjunct Faculty at Purdue University in the Department of Food Science. Prior to his current position, Dr. Rozzi worked in various positions at Roquette America, Inc. in Research and Development and New Products Management. In his last role at Roquette America, Inc. Dr. Rozzi managed a team of scientists in the development of applications with a focus on health and wellness. Nicholas received a B.S. in Food Science in 1997 and Ph.D. in Food Science in June 2000, both from Purdue University. He is a Professional Member of the Institute of Food Technologists, and has served on various national committees and panels. Dr. Rozzi has served for the last three years on the advisory panel for the Wellness Conference.