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Making Sense of Sustainability: What Consumers Really Think


Sustainability has become a buzzword across the food industry, but what does it really mean to consumers? Which platforms and claims carry the most weight? And does sustainability really affect how consumers buy, especially as household budgets have tightened? In this webcast, Mintel will debut findings from custom consumer research. The panel of experts will include primary household shoppers who represent the continuum of sustainable consumers. They will participate in a lively Q & A session that highlights what everyday shoppers think about sustainability.

Webcast Objectives:

Intended Audience(s): Product Developers, Company Management, Sales & Marketing Personnel, Plant Production Personnel, Quality Assurance Managers and Supervisors, Food Safety Specialists, Product manufacturers, Research Staff, Regulators, Academics, Students
Learning Level(s): Beginner, Intermediate, and Advanced
Non-Member Registration Fee: 145
Member Registration Fee: 95
Student Registration Fee: 49
Presentation Date: 07/19/10 10:30 AM
Duration: 1.5 hours


Rebecca Rose Milczarek

Krista Faron

Mintel International Group Ltd

Joan Holleran
Managing Editor