Sustainability has become a buzzword across the food industry, but what does it really mean to consumers? Which platforms and claims carry the most weight? And does sustainability really affect how consumers buy, especially as household budgets have tightened? In this webcast, Mintel will debut findings from custom consumer research. The panel of experts will include primary household shoppers who represent the continuum of sustainable consumers. They will participate in a lively Q & A session that highlights what everyday shoppers think about sustainability.
Product Developers, Company Management, Sales & Marketing Personnel, Plant Production Personnel, Quality Assurance Managers and Supervisors, Food Safety Specialists, Product manufacturers, Research Staff, Regulators, Academics, Students
Beginner, Intermediate, and Advanced
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07/19/10 10:30 AM
Rebecca Rose Milczarek
Mintel International Group Ltd
In her role as the Lead Innovation Analyst with Mintel’s Research Consultancy group, Krista serves as a partner to clients in the consumer packaged goods industry including retailers and manufacturers of foods, beverages and household and personal care products. Her work is primarily focused on identifying trends and leveraging them to foster innovation and new product development. Through her work as a trends expert, Krista is a regular contributor to industry publications including Dairy Foods and Prepared Foods. Her bylines have appeared in numerous trade journals such as Petfood Industry, Asia Business News and Private Label Buyer. She is also a frequent speaker at client summits, industry conferences and trade shows throughout North and South America. Krista is regularly quoted in the consumer, business and trade press in publications including the Wall Street Journal, Dow Jones Newswire, New York Times, Chicago Tribune, NPR.
Joan Holleran serves as the Director of Research at Mintel International. As a publishing industry executive, Joan has 20 years’ experience managing both magazines and the people who create them. Prior to joining Mintel, Joan created New Products Magazine in 2001. She has a wealth of experience in public speaking and conference moderation.