Twenty percent of American adults make market decisions based on their concerns for health and social/environmental sustainability. These LOHAS (Lifestyles of Health and Sustainability) consumers represent a particularly attractive segment for natural/organic food and beverage manufacturers and marketers.
This course will focus on the profile of LOHAS consumers, including ways in which to reach them. Key product trends also will be discussed, including “organic,” “natural,” and “Fair-trade,” in addition to the ways in which these trends are evolving.
You will be able to:
Research and Development, Sales, Brand Management, Nutrition, New Business Development, Packaging, Regulatory Compliance, Consumer Insights, Personnel who interact with R&D, Operations & Production Personnel, Dieticians, Academics, Students
Non-Member Registration Fee:
Member Registration Fee:
Student Registration Fee:
Director, CPG Trend Insight
Mintel Intl Group
Lynn Dornblaser brings to the Global New Products Database and to Mintel International Group a unique perspective on the marketplace and future new product development from her almost 20 years experience tracking and analyzing new product trends. Based in Chicago as Director, of the company’s Custom Solutions Group, Lynn is responsible for answering clients’ needs for new product expert knowledge. She also is closely involved in the continued development of the Global New Products Database. Lynn has been quoted in numerous trade publications, including Prepared Foods, and has been quoted major US news organizations, including The Wall Street Journal, USA Today, The New York Times, and CNN. She also has spoken to a number of industry groups and at sales meetings and product ideation meetings for a variety of consumer packaged goods companies.
The Global New Products Database offers subscribers the premier source of worldwide product data. It is published by Mintel International Ltd., a research publishing company with offices in London, Chicago, and Sydney. Mintel has more than 25 years experience in providing global product intelligence, through its product consultants and network of field researchers.
Senior Vice President
Natural Marketing Institute
Patti brings 25+ years of marketing and research expertise to her position at NMI including senior leadership at The Nielsen Company in both Spectra Marketing and Homescan. She has extensive experience working with consumer packaged goods companies including Procter & Gamble, Kraft Foods, Anheuser-Busch, Coca Cola, Kellogg’s, GlaxoSmithKline (GSK), and Sara Lee, among others. Her passion in sustainability was demonstrated when she participated in the United Nations’ World Food Programme and the World Economic Forum. In addition to her MBA from the University of Massachusetts, Patti is a graduate of the University of Toronto with an Honors BA in Economics and International Relations.