Know Your Food Science History and Overcome Your Public Trust Issues

Session Track: Opening General Session
Session Date: Thursday, March 20, 2014; 9:05 - 9:50 a.m.

Session Description

Scientists across many disciplines lack an understanding and appreciation for their own history, and food science is no different.  Consumers demand the latest technology for their phones, cars and homes, yet many reject the idea of technology for their food. Through a series of historical tidbits and case studies, Trevor will explain how, in the age of apps, iPads, and social media, food scientists can make food technology exciting to start winning back consumer trust.

Speaker Information

Trevor Butterworth, Editor-at-Large,

Trevor Butterworth has written for The Financial Times, The Wall Street Journal, The Washington Post, Forbes and Newsweek, among many other publications. He has covered everything from the physics of tsunamis to why, if you want to master Twitter, you should read Cicero. He is editor-at-large for, a non-profit, nonpartisan affiliate of George Mason University in Virginia that looks at the way science and statistics are used and abused in the media and public policy.  He has spent the past eight years looking at how information is created, used, and abused in the knowledge economy, with a special focus on regulation and risk. He holds a BA and M.Phil from Trinity College Dublin; he also attended Georgetown University and Columbia University's Graduate School of Journalism, from which he received an MS, and the Sevellon Brown Award for outstanding knowledge of the history of the American press.