The Loud, Confused Enemies of Processed Food

Session Track: Opening General Session
Session Date: Thursday, March 20, 2014; 8:20 - 9:05 a.m.

Session Description

The public tends to hold mistaken and even dangerous ideas about nutrition that typically run contrary to the general scientific consensus about healthy diets. One especially troubling result is the rise of a loud, passionate and influential "whole food" movement convinced that all processed food is unhealthy, period. This unscientific belief threatens to make it difficult for food companies to bring out products engineered to cut sugar, fat and calories while retaining mass appeal, a critical step toward fixing the obesity crisis. Where do these silly ideas come from, and why do so many in the public fall for them rather than listening to what scientists say? And how can scientists and the food industry help restore clear thinking in the public, clearing the way for new, healthier processed foods?

In lieu of an honorarium for David Freedman, IFT is making a donation to Autism Speaks.

Speaker Information

David Freedman, Contributing Editor, The Atlantic

David H. Freedman is a contributing editor at The Atlantic and at Inc. Magazine, a contributor to Scientific American, and a consulting editor for Johns Hopkins Medicine International. He is the author of five books, the most recent being WRONG, which is about the problems with the published findings of scientists and other experts. Much of his current work is related to obesity, nutrition, and health-related behavior change.