Consumer Panel: Teens from the Top Down
Session Track: Consumer Panel
Session Date: Wednesday, February 27, 2013; 10:05 - 11:30 a.m.
What are the important, competing factors in the lives of U.S. teens and how do they impact health and wellness decisions? Where do they get their information? Do their choices vary differently from what their parents buy? Join us for a Wellness favorite as a live, moderated panel of shoppers from the Chicago area speak to their shopping and dining experiences, including what drives and influences their purchases.
Teen Consumer Research Report: Accessible to Full Conference and Live Stream Attendees
IFT has partnered with HealthFocus International to commission original teen consumer research which will be unveiled at this session. The study explores American teens’ food choices, influencers, and definitions of health. Full Conference and Live Stream Pass attendees will receive a copy of the study, valued at $25,000. Specifically, the study will cover topics such as teens’:
- Career interests and aspirations
- Beliefs in food to drive personal health
- Daily routines
- Definitions of “healthy snacks” and “healthy meals”
- Household buying powers and behaviors
- Interests in personal health
- Life priorities
- Means of exercise and stress-relief
- Personal health priorities
- Personal motivators
For more information about the report, please contact Lizzy Martin at email@example.com.
Jeff Hilton, M.S.A., Co-Founder & Partner, Integrated Marketing Group
Mr. Hilton is partner and co-founder of Integrated Marketing Group (IMG), a marketing and branding agency servicing a national and international clientele. Jeff has been recognized by Advertising Age as one of America’s Top 100 Marketers and has more than 28 years of broad-based business experience, including 18 years spent within the natural health products industry with leading companies such as Nature’s Way and Nutraceutical Corporation. Jeff has also worked at several major national agencies, where he guided the marketing efforts of numerous recognized consumer brands, including Continental Airlines, Mrs. Field’s Cookies, and Major League Baseball. He was recently awarded the Personal Service Award from Nutrition Business Journal (NBJ) in recognition of his ongoing outreach efforts, including editorial contributions, pro-bono work, webinars, and speaking engagements within the healthy lifestyles industry.
Barbara Katz, President, HealthFocus International
Ms. Katz is a seasoned marketing and consumer research professional with more than 25 years of experience in the health and wellness, food, pharmaceutical, and biotechnology industries. Having worked with brands in many countries, she provides a global perspective on consumer insights and branding. She spent the first 10 years of her career in food ingredient sales and marketing at Sensient Technology before founding a company that focused on developing brands for moms and kids using a unique, in-depth ethnographic methodology for obtaining insights into the needs of young people. She is the president of Health Focus International, a market research and strategic consulting firm that focuses on consumer health and nutrition needs. Ms. Katz applies HealthFocus data to support strategic decision making for industry, academia, and government institutions.