General Session: Engaging the Private Sector to End Childhood Obesity
Session Track: General Session
Session Date: Wednesday, February 27, 2013; 9:05 - 9:50 a.m.
This dynamic session will explore key elements to successful engagement of the private sector in child obesity prevention. Through this session, participants will build their understanding of the current food landscape, will learn about the communication challenges and pitfalls, and will get familiar with multi-sector engagement, across industry, academia, and non-governmental organizations. Participants will gain insight into the “win-win-win” that exists for their consumers and their company, and will understand the incredible power they have to make a difference in this most important public health issue.
Miriam Nelson, Ph.D., Professor, Nutrition, Friedman School of Nutrition Science and Policy and Director, John Hancock Research Center on Physical Activity, Nutrition, and Obesity Prevention, Tufts University
As founder and director of the John Hancock Research Center, Dr. Nelson has assembled a world-class faculty and staff focused on innovative research, training future leaders, and influencing public policy to improve the nation’s food and physical activity environment. Through its research and outreach, the center has trained over 5,600 allied health professionals and community partners to implement healthy change in their communities. Tens of thousands of individuals from forty states have participated directly in the Children in Balance and StrongWomen research initiatives. First Lady Michelle Obama highlighted the center’s work at the Lets Move launch as best practices for community change.
Additional speaker TBD.