Healthy Muscle, Blood Sugar Levels & Circulation: Hot Health Markets for the Decade Ahead
Session Track: Emerging Opportunities
Session Date: Thursday, February 28, 2013; 8:00 - 9:00 a.m.
Healthy muscle, blood sugar levels, and circulation are three areas that will form the basis for some of the hottest functional food and beverage opportunities in the next 10 years. Using Sloan Trends’ TrendSense™ propriety predictive trends model, we will discuss the most marketable opportunities tied to these three major categories. We’ll also discuss timing to market, market size and magnitude, and will prioritize the various sub-categories and potential health claims for success. In addition, the presentation will focus on supporting consumer attitudes and behaviors critical for proper positioning, demographic targets, and competitive insights, along with the most optimal ingredients and regulatory compliance. We will discuss potential health claims, recommended regulatory positionings, and “watch-outs.” Finally, through this session, you will identify high potential, up and coming nutrition markets, and will understand the consumer, science, regulatory, and competitive priorities within each category.
A. Elizabeth Sloan, Ph.D., President, Sloan Trends Inc.
Catherine Adams Hutt, Ph.D., Principal, RdR Solutions