The Science of Risk Communication: Modern Methods
Session Track: Emerging Opportunities
Session Date: Wednesday, February 27, 2013; 2:00 - 3:00 p.m.
Risks are everywhere throughout the food industry. They arise from what people do and don’t do as well as what information people share and do not. Failure to minimize and manage risks can be costly with penalties exacted in disease, injury, litigation, loss of entire products, businesses and credibility of leaders. The U.S. Food and Drug Administration focuses significant resources on mitigating risk in the food industry, and effective risk communication is part of the strategy. Recently, the FDA released guidance on risk communication that is intended for use throughout the agency as well as all organizations regulated by the agency with food industry organizations figuring prominently. Risk communication is a science. It is conducted by professionals qualified in the essential practices, using the requisite science-informed methods and tools, such as Mental Models. In this session, a panel of experts will present the new FDA guidance and explore the latest science-informed methods and tools available for risk communication how the guidance is best operationalized. The session will be of interest to all professionals including those in law, regulatory and public affairs, corporate communications, marketing, production, new product design, and research and development in every type of organization in the food industry, large and small.
Linda Eatherton, Partner and Director, Global Food & Nutrition Practice, Ketchum
Expert Panelists TBA