Beyond Better-For-You: How to Leverage Five Exploding Concepts in Health and Wellness Innovation
Thursday, March 25, 2010
9:15 – 10:15 a.m.
- Mark Payne, President and Head of Innovation, Fahrenheit 212
- Paul Paslaski, Vice President of Sales and Marketing, BioVittoria
Innovative products move markets. However, consumers demand more than simply removing the “bad” and/or adding the “good.” You’ll learn from innovation pros how to grow your bottom line while helping consumers shrink their bottoms and improve their health. Fahrenheit 212 has generated over $250M in revenue growth through wellness product innovations for Procter & Gamble, Hershey’s, Nestle, The Coca-Cola Company, General Mills, New Zealand’s Fonterra, BioVittoria, and other organizations. Benefit from their first-hand experience and case studies as our presenters help you to explore new, potent innovation tools. You’ll take away actionable steps to help your organization propel its health and wellness innovation process, and find its innovation sweet spot.
About the Speakers:
As president and head of Innovation at innovation consultancy Fahrenheit 212, Mark Payne leads the company’s idea development efforts, drawing on his 20+ years of experience in the creation of new businesses, brands, and products for Procter & Gamble, Nestle, Nabisco, Starbucks, Hershey’s, The Coca-Cola Company, General Mills, Diageo, Fonterra, and other companies. His recent health and wellness innovations have generated over $250 million in top-line revenue growth for Fahrenheit 212 clients. He offers a global perspective born of having lived and worked across Asia-Pacific, Europe, and North America, and a skill-set fusing creative abandon and strategic discipline. Mr. Payne’s pursuit of a better way to invent has shaped Fahrenheit 212’s unique innovation model and practices, and has uncovered potent new insights into how ideas interact with the human mind.
Mr. Paslaski has 25 years of experience focusing on health and nutrition products, including experience as the market development director for Cargill Health and Nutrition, developing brand strategies for Truvia™, a natural, calorie-free sweetener, which involved consulting with Pepsi, Coke/Minute Maid, Wyeth, General Mills, ConAgra, Kraft Foods, and other companies. He has developed consumer value propositions for antioxidant vitamins, Omega-3 fatty acids, phytosterols, soy protein, and chondroitin sulfate. Mr. Paslaski was the senior marketing manager for Roche Vitamins’ Food Business Unit.