Consumer Trends in Health & Sustainability: Do Attitudes Match Buying Behavior?
Wednesday, March 24, 2010
2:00 – 3:00 p.m.
- Steve French, Managing Partner, Natural Marketing Institute
- Todd Hale, M.B.A., Senior Vice President, The Nielsen Company
With corporate activity, media attention, and consumer involvement directed toward sustaining the planet, manufacturers and retailers are striving to understand the Lifestyles of Health and Sustainability (LOHAS) consumer. Research from the Natural Marketing Institute (NMI) indicates that consumers think that sustainability is here to stay. In 2008, NMI partnered with Nielsen to link NMI’s LOHAS consumer segmentation and research to Nielsen’s Homescan Consumer Panel and Spectra BehaviorScape. Don’t miss this session’s discussion of how these data, related to the LOHAS consumer, can enable food manufacturers with the ability to make smarter “eco-decisions” about product development, positioning, pricing, communication, and distribution.
About the Speakers:
Steve French brings more than 25 years of marketing, strategic consulting, and management experience across numerous industries to his position of managing partner at the Natural Marketing Institute (NMI). With his unique focus on wellness, social sustainability, and corporate responsibility, he works with many global clients on developing new business opportunities, strategic planning, and market research projects. He has pioneered a range of NMI databases that analyze consumer attitudes and behavior, including NMI’s LOHAS Consumer Trends Database™. As a recognized industry expert, Mr. French is frequently called upon by global media, is a published author, and is a regular speaker at industry events.
Todd Hale has more than 31 years of experience in consumer panel analysis, including 25 years with The Nielsen Company. He has been heavily involved in the development of innovative consumer panel applications for consumer packaged goods manufacturers and retailers. A frequently sought-after industry and client speaker, he shares his insights on consumer shopping, buying behavior, and attitudes to provide manufacturers and retailers with strategic visions to facilitate brand, category, and retail sales growth. He is often quoted on consumer trends and shopping behavior by the Wall Street Journal, Associated Press, and the Chicago Tribune. Mr. Hale earned a master’s degree in business administration from from Wright State University.